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Sunday, November 27, 2016

What We've Learned

Media has a huge impact on our society as a whole. It influences our everyday lives, informs us on the new updates of the world, and keeps our society connected. We’ve shown the impact of these fields by posting information expressing different aspects of that particular career field and how that job is intertwined with media. We believe it is important to know the influences of media on our everyday lives. The evolution of technology and media outlets has become a necessity to our fields and make them what they are today.

Overall, all of these fields are very important in today’s society. Each affects us in so many ways resulting in different feelings or emotions. The overall task of these career fields is to communicate with the public through different mediums of technology. We’ve been able to share our learnings through this project, which has let us grow as students and future workers. There are so many new ideas and concepts that have been taught to us through the sources we have explored. This project has let us enhance our knowledge and love for our preferred fields and helped us expand our appreciation for these jobs. We have also been able to inform others of what we’ve discovered in hopes of inspiring others to pursue these fields or any field they choose. The blog has let us learn, teach, and discover what we really want to do after college.

Jobs constantly change over the years and new advancements are made. Due to these improvements we, as a community and society, advance as well. While we grow as a community, our perspectives, beliefs, and ways of thinking shift. Technology and media can control us in a plethora of ways. It can alter the way we feel about people, to what we do on a day-to-day basis. We’ve learned through our blog how media actually plays out in today's society. We have been able to learn more about our preferred communication fields and how they affect the public. Journalism, marketing, and media and info are fields that we, as citizens, come in contact with everyday. By exploring more about these fields, we have learned the impact they have, been introduced to new terminology and the ethics that one must follow to be successful in such a job. We have been able to enhance our knowledge about our future career opportunities and what we must do to be the best.

The field of journalism is underrated and usually a hot topic for negativity, shown through the post “Not the Worst Jobs of 2016.” This field has been changing throughout generations. It’s shifted from newspapers all the way to mobile phone apps. This field is probably the one that has changed the most out of any career field. It’s also very important to the public, whether they know it or not. It’s where they get all their information from and it helps shape their lives. We turn on the TV and watch the news, open the news app to read what’s happening, and check social media to see what the hottest topic. It’s all journalism based and made to influence us explained in the post “Reporting from the front lines with mobile journalism.” The field of journalism is a strong field that is still relevant in today’s society. We turn to the news when scared or want to learn some new information and the field of journalism is really what fills those needs. This field of communication is very important and there’s a lot to learn about it and how it plays a role in our lives.

The great thing about majoring in communications is that it gives such a broad range of possible career choices. That could be ranging anywhere from working with broadcasting, audio recording, production or even public relations. When looking at the evolving music industry you can see the countless amounts of changes over the past decade. With everything turning digital and the new advancements in technology, it has impacted the music industry in numerous amounts of ways. Whether it’s how an artist can positively influence their fans or viewers online, coming up with creative ways of releasing one’s music like through commercials or different marketing strategies on promoting your “brand” or music on apps like Instagram, and the new inventions of online streaming platforms, explained in the post “What Changed the Music Industry.” Online streaming platforms like Pandora, Apple Music and Spotify have led to the recent boom in the industries revenue, shown in the statistics in one post called “The Industry's Revenue is Predicted To Skyrocket.” But some may worry or argue that the beloved use of vinyl is a dying “breed” if you will.  The recurring theme that’s been presented is how everything is evolving and the ways of media and technology are creating huge ripple effects in every aspect of our chosen major, communications.

When working with advertising and communication, one must have creativity, consistency, patience, and hard work. The concept of marketing/advertising is to get a message and or product out to the public. Marketers want to make sure people are aware of a product and the benefits or even the negative effects of a product. We address our message through a handful of ways. We market through media, newspapers, radio, billboards, and more. As a society we depend on the method of marketing to guide us through our daily lives. Due to media marketing/advertising, we become informed on products we may need in the future, new deals, what new restaurants to try, entertainment, and much more. In the blog post “7 Key Strategies That You Must Learn from Apple's Marketing” you are able to see and understand different strategies companies take to be successful in marketing their products. While reading this article you are able to understand why the marketing world take specific steps to bring their product to the top. Marketing is such a powerful platform to have and using such methods has become a necessity around the world.

The field of media and information is another necessity that is, in fact, fueled by journalism. This field involves all aspects of life and allows people to connect and share ideas, concepts and begin trends. Social media plays one of the biggest roles in society today. Before social media, we had no way to effectively, collectively contemplate ways to live. On the opposite end of the spectrum, social media tears relationships apart, stirs up arguments about social, political and/or economic issues, and creates war between different ethnicities, races, religions and many other types of groups. Social media is very deceptive and manipulative yet attractive because although it creates problems, it is a natural human response to desire other human interaction. It establishes figures whom social media users respect and trust to guide them for whatever reason. In our blog post “Artists and Media and Sponsorship” you can observe our take on that. In some aspects, social media can be used as a marketing tool that perfectly advertises products or services to millions of users. The blog post “#8 Practicing your knowledge” shows this.

Monday, November 21, 2016

4 Ways to Reach Customers with Coupons in a Digital Age


In this online article "4 Ways to Reach Customers with Coupons in a Digital Age" expressed the high demand of coupons in consumer bases around the world. In todays age, online shopping is in high demand and people love to save whenever they can. Since there has been such a huge shift businesses has to change their marketing strategies. While people love to clip paper coupons for stores, people also like to save when shopping online. 

"4 Ways to Reach Customers with Coupons in a Digital Age" shows different ways you could improve your consumer base through new marketing strategies. 

Coupon Codes: allows customers to share and find out more about great deals online, due to this more customers. This makes coupons/deals more lucrative but with shorter turnaround time. 

Deal Sites: Around 81% of all customers do research online before making a purchase. Since this is a huge percentage business cannot afford to be absent online. Business should have their deals clearly visible online. This should be visible everyday with website customers go to, to find online deals. 

Loyalty Cards: The biggest benefit would be that customers save money and because of that you will generate more money. You are also able to collect data from the customers and get insight on the things they like and enjoy. This generates an incentive for customers to choose your business over the competition.

Group Coupon Sites: This encourage participants to forward the offer to their friends and family members on different social media sites. This mainly can be a way for your business to be introduced to a wider base.


The way that this information was presented was unique, we were able to understand and view different ways business could benefit from giving deals to customers through online coupons.


Photo credit: Google images


by: Erica Montgomery


For more information click here.


Sunday, November 20, 2016

Metallica Is Back

Over the past few weeks, famous band Metallica has been telling fans that their first studio album in eight years, Hardwired…To Self-Destruct, will be ‘available everywhere November 18’.

photo credits: metallica.com
And they actually pulled through with that promise, with a little bit of a surprise that definitely was not expected. 


Their full album is available on Apple Music, Spotify and even available to stream on the bands official YouTube page with its complete own music video

Not only does this come as a shock because they could be a start of a new trend on releasing music to YouTube but its also because the bands long time manager, Q Prime’s Peter Mensch, called YouTube “the devil” in a recent interview with BBC. 

He said, “YouTube? They’re the devil. If someone doesn’t do something about Youtube we’re screwed. Its over. Turn off the lights.”

Metallica owns the master copyright to Hardwired…To Self Destruct, one of Q4’s most anticipated relates via their own Blackened Recording Inc. So this means that it was actually their own idea to link up with YouTube. 

So maybe its because they knew that their fans were already going to download it themselves so why not just make it that much easier for them to be available to it. 

Or maybe Metallica was just being Metallica and purposely trying to be controversial and doing the unexpected. I only say this because of the bands reputation when looking at how they have dealt with companies that their music is released on. In 2000 the band created a lawsuit against Napster suing them for $10 million.

by McKenna Marchant

Six Types of Misinformation Circulated This Election Season

This week I came across an article by Columbia Journalism Review talking about false content that was put out through news sites, stations, and that circulated during the election season. The article looked at 6 different times fake sources were being used:

1. Authentic material used in the wrong context:

One of trumps first ads projects migrants crossing across Mexico. But in fact the footage was of migrants crossing the country of Morocco. The footage was not fake, it was real footage. But the context the video was played during the ad was in fact fake. This is because the migrants were not actually walking across Mexico.

2. Imposter news sites designed to look like brands we already know

During The campaigns of Donald Trump and Hillary Clinton, both twitter accounts as well as twitter accounts from members of their families retweeted and commented on fake news article from fake news sites. There was one incident the article talks about where Eric Trump commented on a fake ABC article about Hillary's email scandal.

3. Fake News Sites

fake news sites have had the most scrutiny sine the election season began. People made fake news article and sent them around the world via social media to make money. An example of this that the article gave was there was a fake news story out of the Pope endorsing Donald Trump.

4. Fake Information

Fake information was always presented through ads, graphics, and even on social media by the two campaigns. The example the article gave was that there were a couple ads going around across social media that Clinton voters could tex their vote in while Trump voters had to go to the polls. Though this is 100% fans a lot of Trump supporters were enraged.

5. Manipulated Content

Images were sent across social media of pictures that were altered to sway ons side of voters. An example that the article gave was a picture that showed a policeman arresting an illegal immigrant trying to vote. In the picture you can clearly tell that the policeman is fake.

6. Parody Content

On twitter a lot of famous people have parody accounts. This is when fake people pretend to be the real twitter accounts of the person and send out bad tweets. Twitter users reacted to these tweets before looking if the account is real or not. To tell if the account was the actual account, a twitter users need to look for the verified symbol on the profile page.

Here is the article:
http://www.cjr.org/tow_center/6_types_election_fake_news.php

by Justin Frommer 


Thursday, November 17, 2016

Media Isolation

When I write blog topics every week, I tend to write them based upon the encounters I face within that week. This week, I noticed I hadn't had many experiences at all. I hadn't had contact with any of my friends or anyone that I was close to in the physical realm which I thought was strange. But then I thought again, was it really strange? I have a Twitter, Facebook and Instagram account which I use very frequently. All of my friends and family are also quite active on there so that was my only means of contact. Recently, (this week) social media has been booming with activity. I feel like this recent activity burst has something to do with why I haven't seen anyone at all this week. There is a study that I learned about in my Media and Information (MI 101) class today called the Hypodermic needle theory. The theory claims that people socially isolate themselves and respond to media messages in a mindless, uniform manner. I believe this theory proves why all my friends and peers have been trapped in their homes. Either that, or their ducking me, which would suck.

The hypodermic needle theory supports the implication that media is able to trigger a specific, desirable response in its target audience by "injecting" or "shooting" an appropriate message into them. In this case, media is suggesting to my friends that they should pay closer attention to it because everyone seems to be so active on it at the moment. I'm thinking it is because of the recent election coupled with the continued killings of african americans, flint's continued water crisis and the upcoming thanksgiving feast that apparently, no one can wait for. Another name for this theory is the magic bullet theory, which instead of using the metaphor of a direct injection delivered by a syringe, uses the metaphor of a bullet shot by a gun, in which the bullet is the message intended for the target audience and the gun is the media outlet. Long story short, we're brainwashed.

Here is a short article further explaining media isolation if anyone was interested.
http://www.activebeat.com/your-health/women/5-ways-social-media-contributes-to-social-isolation/

by Justin Woods

Wednesday, November 16, 2016

What Makes a Broadcaster

Being a broadcaster isn't a profession that everyone could do. It takes skill and dedication. They must be willing to work long hours, even when they don't want to. They have to be able to speak well and communicate with the public in a way that everyone will comprehend. "Top 10 Qualities of a Great Broadcaster" describe a few traits they must have.

They have to be able to handle pressure, it states. This is very important because you must be able to deal with a big problem that arises. For example, the broadcasters during 9/11 had to hold themselves sane in order to keep American sane. They must also be able to get things done on time in order to be shown to the public at the right time.

Communication is most important for sure. They have to be able to speak clear for everyone to understand. If we can't understand what the broadcaster is saying, it's a waste of news.

Good personalities are a necessity in this type of job. They must be a like-able person in order to create a bond with the viewer. They must be happy and professional at the same time. They have to make the viewers want to come back.

The list in the article goes on and on. They pretty much must contain all, or most, of these in order to be good in this field. Everything the workers who put together the show do it played through them and if they can't deliver well to the audience, the viewers will not come back. Personality in this job, in fact any job, is key to being good and professional. Broadcasters have a very important job and their personality is a major factor in how they perform.


by Tony Black

Sunday, November 13, 2016

Millennials Say No to Intrusive Placements



Within the Article “Younger Internet Users More Likely to Block Ads Worldwide” it expresses how Millennials say no to intrusive placements. Nearly one in five internet users around the world blocks ads, according to eMarketer September 2016 research. Cantor TNS has surveyed internet users in over 50 countries and found that around 18% of the users block ads online. According to the Kantar TNS survey, blocking ads does not mean being closed off in principle to marketing messages from brands. Marketers should take that data into account and work around or with that factor, It was expressed that a younger audience end up ad blocking. Younger audiences tend to block ads that are irritating and follow them all the way down the end of the internet page. Marketers and advertisement should approach internet ads in a more creative and intriguing way you reach to a lot of internet users from around the world. 


The way that the article was presented was informal when showing and expressing the data found through surveys. 


For more information on the article click here


 by: Erica Montgomery