Within the Article “Younger Internet Users More Likely to Block Ads Worldwide” it expresses how Millennials say no to intrusive placements. Nearly one in five internet users around the world blocks ads, according to eMarketer September 2016 research. Cantor TNS has surveyed internet users in over 50 countries and found that around 18% of the users block ads online. According to the Kantar TNS survey, blocking ads does not mean being closed off in principle to marketing messages from brands. Marketers should take that data into account and work around or with that factor, It was expressed that a younger audience end up ad blocking. Younger audiences tend to block ads that are irritating and follow them all the way down the end of the internet page. Marketers and advertisement should approach internet ads in a more creative and intriguing way you reach to a lot of internet users from around the world.
The way that the article was presented was informal when showing and expressing the data found through surveys.
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by: Erica Montgomery
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