7 Key Strategies That You Must Learn from Apple's Marketing

7 Key Strategies That You Must Learn from Apple’s Marketing 

In this online article by Neil Patel he expresses and goes into depth about what strategies Apple’s Marketing team does that makes it so successful. In today’s society you see a majority of people using Apple produces and you ask yourself what makes Apple so successful? Its the marketing team! Neil Patel goes over the main strategies Apple uses when it come to marketing and he states that we should take pointers from them. 

Photo Credit: Google Images 

Just a few reasons that Apple is so successful is because they are good with design and utility and having those two qualities due to the type of product they have is very important. 

1. Rethink the Need for Advertising 

The usual way to go is to drop a lot of money on PPC ads with Google or Facebook when you want to increase sales, but Apple has done different strategies to make their sales increase. Such as product placement (especially with celebrities and in popular shows) and with buzz created through positive reviews in the media. 

Even if you do not have a product as high up as apple you still could use that strategy to build your product brand.

2. Avoid Price Wars by Emphasizing Your Unique Value Proposition 

Most entrepreneurs and companies believe that they have to compete with prices to stay relevant and compete in the product world. But Neil Patel states that “That is false”. “You can actually hurt your business by doing this and Apple knows it”. 

Competing on the basic of price could lead to a “race to the bottom”. 

3. Keep Your Marketing and Your Products Simple 

The concept of more is better is not always true. 

Its know that Apple recognizes this and understands that technology consumers often get overwhelmed. This can be true with many other industries as well. 

Apple is known for keeping it that same and simple and the consumers of Apple loves it. 

What Apple’s ads presents how the product could change your life instead of the features. 

4. Know Your Audience and Talk to Then in Their Language 

Many individuals are visual people and they like to see images and videos on what this do and what impact they will have on you personally.

Apple puts the details and description of what the product does “below-the-fold- 

Apple consumers will see images and words that they are familiar with and understand. That is what consumers love and Apple hits it spot on. 

5. Design a Better Customer Experience 

The “Apple experience” includes elements from every aspect of the process of purchasing the product at hand. This experience allows you to compare different product- versions, trying out products in an Apple store, actually buying the item, receiving it, unwrapping and setting up the product. 

6. Aim at Your Prospects’ Emotions 

Apple emotionally connected with its consumers, when looking back on Apple commercials you will see that people are relaxing, and enjoying life with the new product they have purchased. Apple created real life situations were we could relate. 

Emotional connections are the key to success in marketing. It’s what makes certain stories, and videos go viral. 

The way this article was presented was very appealing, I was able to connect and understand they different things that were going on through the eyes of Apple’s Marketing Team. Neil Patel showed facts and reliable information the audience could use for reference. 

7. Build a Community of Users or Consumers 

Apple has built one of the most hardcore fan bases for any brand, anywhere in the world.

Apple has created a brand personality and culture that’s cool, fun, and friendly — the opposite of some of its competitors. Apple makes customers want to belong to that community.

Apple smartly capitalized on the universality of that self-perception, which made its customers believe that the brand understands them and is like them.

                   Photo Credit: Google Images 

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by: Erica Montgomery