This except from, The Self Promoting Musicians: Strategies for Independent Music Success by Peter Spellman from the Berklee Press, talks about things that those wanting to be involved should be aware of. All of these subject tie into one idea, that being that it is important to understand that the music industry is a diverse, fast pace and changing business. Tony Powell, the managing director of MCA records said , “Record companies don't see themselves as record companies anymore. They see themselves as entertainment companies.” For a while now, companies have started calling themselves “global” organizations. They're now calling themselves global organizations because the industries businesses have been shrinking in numbers but an increasing way for communicating technologies that allows artist to present themselves globally. Multimedia creates alliances between different industries all over, this being a key point for survival. Theres an increasing amount of demand, professionalization, sensualization, globalization and miniaturization of music making. With all of this and drive, Spellman believes you will be successful.
by McKenna Marchant
works cited:
http://www.mbsolutions.com/articles/whats_new.html
No comments:
Post a Comment